Today we will tell the story of how a restaurant chain
became a big company. Dominos pizza is a company that has survived its 72-year
adventure.
Who doesn't love
pizza? Ready meal of sausage, cheddar cheese, corn and mushrooms with thin
pasta. great taste with cold coke. Today we present to you the best selling pizza brand in the world.
It's called Domino's Pizza. It is a brand
founded in 1960 with a very interesting story.
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| DOMİNOS PİZZA |
WITH A SMALL SHOP
Dominick Divarti, an
entrepreneur of Italian descent, in Michigan, USA, opened a shop in 1963 near
Eastern Michigan University. Of course, it was an operator whose goal was to
serve students and make money. didn't
know the business would make a lot of money when he moved the store years
later. One day a student named Tom Monoghan walks into the shop. While eating,
he starts chatting with Dominick. He asks Dominck if he knows anyone who can
help him find a job. As the conversation progresses, dominck's shop sells that
young man for $500. It all starts here.
In today's financial
situation, Tom buys the store for $5,250. Tom finds a way to speed things up.
In fact, this tea develops a business that will be very popular around the
world in 60 years. First, he buys himself a Volkswagen Beetle and starts
delivering pizza at home. Tom opens her third branch a year later..
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GLOBAL DEVELOPMENT
Domino's, which
launched its first website in 1996, broke a record by ordering 2.9 billion
dollars worth of pizza orders that year. In these years, not everyone has a
mobile phone, the king of e-mail begins to accept e-mail addresses labeled
"Hotmail" for those who register on the website and order by e-mail.
Only one problem remained and the
pizzas got cold on the way. In 1998, Tom
patented a bag he calls Headphones. This bag keeps the pizza warm.
As technology
advances over the years, dominospizza advances to keep up with these
innovations. Since 2007, the phone ordering season begins, and a year later
they add an order tracking system to their website and start reporting on the
status of the pizza. Domino's accounts for 61 percent of phone sales.
TECHNOLOGICAL INVESTMENT
In 2015, the car
brand collaborated with Ford to design a custom driverless vehicle that can
hold 85 pizzas. In 2016, 155 dxp
vehicles were developed and pizza service began to be offered to US customers
for testing purposes. It seems that the vehicles, which are still being tested,
will be used in many places in the near future.
In 1998, Tom transferred 93% of his business to Bain Capital for a billion dollars due to his old age.
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