Marketing analysis is applied in 7 steps. This is a long
process. Let's examine these stages now.
Set Your Purpose
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| How to Make a Market Analysis? |
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Identify Your Target Audience
When starting work, you first think about your environment.
You identify your acquaintances with a mathematical number and say that if
these people buy goods from you, that's enough. But that is no longer the case.
Not everyone can be your customer. Even people you never expected can buy
products from you and you can be very surprised. But dealing with them is a
waste of time. If you act by determining who will want to procure your product
the most and focus on this aspect, you will reach the result faster. Review the
goal setting options below.
Age
Gender
Location
Profession
education
needs
Areas of interest
Know and Understand Your Competitors
When establishing a business, you should know your
competitors in the market very well. You need to know very well the capital
strength of your competitors, the variety of goods in the market, in which
regions they operate, and if they are more advantageous than you, what they do
differently than you. You can find the weaknesses of your competitors and take
advantage of them. You should enter the market with a different working system
than them.
Collect as much data as you can find
Market research is a very difficult and limited task. For
this reason, the data you find should consist of realistic, accurate and
up-to-date information. You can get realistic information about market research
by using the following methods.
General Directorate of Population and Citizenship Affairs
National and Local Trade Sites
Trade Magazines – Chambers – Associations
Your SWOT Analysis
Market Research or Surveys
Analyze Your Found Data
Once you've gathered all the information you can find and
confirm its accuracy, it's time to analyze the data to make it useful to you.
Divide your research into sections that make sense to you, but try to include
ones for your purpose, target market, and competition.
• An overview of the size and growth rate of your industry
• Estimated percentage of market share of your business
• Customer buying trends
• Projected growth
• How much customers are willing to pay for your product or
service
You can filter around this title.
Online Tools for Market Analysis (Research)
Many tools are available for market analysis. In addition,
these tools provide a lot of data not only in market analysis, but also in
finding keywords from social media, audience behavior.
Google Trends
It is a tool that gives information about the things people
look for a lot on a daily basis. Which word is searched the most and gives
similar results to the searched words.
Ahrefs
It is one of the most used tools by SEO companies. Besides
being useful for finding keywords, it also has the ability to have a lot of
data. The only downside is that it is paid.
similar network
It has the feature of giving information about what
competitor sites are doing.
Google Keywords
It is a free tool provided to users by Google. Keyword
finding is based on facts. It shows how expensive the keywords are. Advertisers
carry out their advertising marketing by taking these into account.
moz
Useful when you want to evaluate your website for SEO.
And other tools are as follows:
CrazyEgg, Social Mention, BuiltWith, Hotjar, Think With
Google, Octoparse, Consumer Barometer, BuzzSumo, R Studio, Survey Monkey,
Simply Measured, Aytm, Wappalyzer, Trade Map, Market Access Map, Click Funnels,
Product Map, Proven, User Summary , Followerwonk, Typeform.
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